Staying Ahead Of Change
Baillie Gifford’s Global Alpha strategy, launched in 2005, seeks out companies on the right side of change — businesses capable of thriving in a hyper-dynamic world. While maintaining a steadfast long-term perspective, the Global Alpha portfolio and its processes have continuously evolved to stay well-positioned amid inevitable transformations.
I built a series of digital collages that amplify the strategy’s layered meanings and emotions. Through this technique, I aimed to evoke a sense of magic and wonder; an artistic reflection of the unpredictable, ever-changing future that Global Alpha seeks to navigate.
My role: Design, Illustration, Print, Motion
